Big agency creative firepower without the big agency drag – that’s us. Unlayered, unencumbered, unoverheaded. PTB starts off purposely lean, then loads for bear as needed. We have inside access to best-in-class creative, strategy, media, PR, and content production from start to finish. Our clients get straight to the good stuff, only paying for what they need. And nobody’s gotten hurt. Not yet anyway.

  • Strategy & Consumer Research - Our work stands the test of time because it’s not only on strategy, it’s on truth. And it’s true because we are relentless in our pursuit of emotionally resonant, universal insights.

  • Branding & Advertising - Video, audio, digital, OOH, in-store, email, social, anti-social, you name it. No matter the touchpoint, giving brands a swift kick in the personality pants — that’s our wheelhouse.

  • Logo Design & Identity - Setting an exact standard for how a brand looks, feels and behaves graphically — the backbone of any brand — never mailed in on our watch.

  • Content Creation & Video Production – As small and scrappy or as full-tilt as you need it, we have the best makers in the biz on standby.

  • Media Planning & Buying - A myth Poke The Bear loves to dispel: Creative and media strategy stay separate. Nope. It all must work in lock-step to create meaningful interactions between consumers and brands. We never default to cookie-cutter media plans. We challenge conventional wisdom and dig deeper into consumer behavior to build custom, dynamic consumer-centric strategies. 

    ·      Strategic media planning

    ·      Campaign implementation and management

    ·      Performance optimization

    ·      Data & analytics

Poke The Bear was founded in 2023 by clutch creative director duo Bill Milkereit and Todd Tucker. Fresh from the big ad agency world of The Richards Group and beyond, they have a long track record as a prolific brand-building team winning scores of accounts and accolades. And they’ve got the skins on the wall to prove it — check ‘em out. You know their work. You’ve probably echoed some of their famous brand battle cries. Their perfect partner: Any brand of any size who simply can’t afford to blend in.

Photos by Tadd Myers