Classic campaigns we authored in a past agency life. Many still running. Proud to share.

STIR THE POT
The famous “EAT MOR CHIKIN” campaign has been one of the most successful ad campaigns in fast-food history. The key to it all: How to keep renegade cows who can’t talk or spell (or do much of anything) and the same three words fun, fresh, and relevant. We did it for over ten years. And never had to spell-check.

Ad examples for Chick-fil-A, SEC, The Home Depot, QuikTrip, The Atlanta Falcons, Fruit of the Loom, Bridgestone, Amstel Light, Sub-Zero/Wolf

Hall of Fame Ads

Hall of Fame Advertising from Poke The Bear

Video, outdoor, print, sports marketing, social, and digital advertising for Chick-fil-A

Chick-fil-A Cows Ad Campaign

A water tower in Atlanta featuring one 3D cow on the roof and another cow dangling from a rope. The cow has painted "EAT MOR CHIKIN" on the side of the water tower.

Chick-fil-A outdoor board featuring a 3D cow wearing a chicken head mask, with a headline that reads, "U WANNA PEECE OF ME?"

Chick-fil-A outdoor board featuring a 3D cow wearing a chicken head mask, with a headline that reads, "I'M DELISHUS.""

Quote about Poke The Bear from Steve Robinson, CMO Chick-fil-A

Chick-fil-A outdoor board featuring 2 cows in swim gear and a pool ladder with a headline that reads, "MARCO! POLLO!!"

Chick-fil-A outdoor board featuring 2 cows with an inflatable purple gorilla and streamers. The headline reads, "ALL CHIKIN MUST GO!!"

Photo of the Houston Astros foul pole featuring a cow in a baseball hat and a headline that reads, "EAT MOR FOWL".

Chick-fil-A billboard in the Texas Rangers ballpark featuring a cow holding up a letter K in a headline that reads, "RETIRE SUM CHIKIN".

FUEL THE LOVERS (AND THE HATERS)
Sometimes, we ask a client not to hire us. True story. We told the Southeastern Conference to please not bring us on if they just wanted to follow all of the same, boring conference category rules. Using words like “excellence” and “tradition” or the classic combo “tradition of excellence” accompanied by shots of lab partners in safety goggles. Thankfully, they didn’t. And then we didn’t. We gave the SEC the lightning rod tagline, IT JUST MEANS MORE, that has now reached coast-to-coast fan smacktalk status.

SEC “It Just Means More” Commercials

REFRESH THE RELATIONSHIP
The #1 home improvement retailer in the world was getting bored with their longtime campaign. We got the call to come in and shake things up. We took the gloves off of the brand and got downright tactical with DIY-ers. With help from three powerful new words, LET’S DO THIS, a famous voiceover, and a music track that’s now a popular meme, we dropped the hammer – and that iconic orange bucket – on Lowe’s.

The Home Depot “Let’s Do This” Commercials

Quote about Poke The Bear from Diane Fannon, Principal, The Home Depot

FEED THE FRENZY
The wildly popular gas and convenience store chain was looking for creative that matched its customers’ passion for the brand. We won the business by doing what we do best: carving out a certain voice and attitude that fueled that passion even more.

QuikTrip “Think Quik” Commercials

REIGNITE THE FANBASE
When franchise quarterback Michael Vick was jailed for dogfighting and fans stopped coming (or even caring), Falcons owner and Home Depot founder Arthur Blank called us. (Well, he didn’t call us. He had one of his people call us.) We told him directly that his team needed something much more powerful than another season ticket drive. And for the record, we got this guy before Capital One did.

Atlanta Falcons “Rise Up” video with Samuel L. Jackson

Quote about Poke The Bear from Rich McKay, Atlanta Falcons President and CEO

Atlanta Falcons newspaper ad featuring a stack of weights in a weight room with a headline that reads, "Rest assured: there is no rest."

Atlanta Falcons outdoor board featuring a photo of Matt Ryan and a headline that reads, "53 of them. 5 million of us."

Atlanta Falcons outdoor board featuring Julio Jones and a headline that reads, "To all dejected cornerbacks: It's not you, it's him."

Atlanta Falcons outdoor board featuring Matt Ryan and a headline that reads, "Normally, the human body is 98.6 degrees. Normally."

FLIP THE SCRIPT
Let’s face it: Grown men in fruit suits is inherently funny. But updating a goofy advertising classic from the mothballs to have a modern charm and edge? Now that takes some careful crafting (and casting). And an awfully trusting client.

Fruit of the Loom Commercials

WE GET BORED EASILY
Skepticism. Suspicion. Boredom. These are our secret branding weapons. No matter the project, no matter the problem, we listen harder, dig deeper and call b.s. on all marketing nonsense. Sometimes, we make up words. Sometimes, we weave hard truths into taller tales. But at all times, we care deeply about the more provocative brand story. Gotta grab people’s attention. Starting with our own.

Bridgestone Tires Commercial “Boy And His Tire”

Amstel Light poster featuring a beer pitcher filled with yellow and white balls and a headline that reads, "Official Beer of the PGA"

Sub-Zero refrigerator print ad featuring a photo of an eggplant wearing a dust mask and a headline that reads, "The new built-in series featuring Air Filtration."

Sub-Zero refrigerators print ad featuring a photo of an ear of corn wearing furry ear muffs and a headline that reads, "The new built-in series featuring Crisper Crisper Drawers."