PUMP UP THE BRAND PERSONALITY
Everybody’s favorite hippie, trippy pizza joint, the 160-store-strong Mellow Mushroom, was launching their new line of subs and wraps. Two problems: Wait, sandwiches? And how to keep the 50+ year-old-brand workday relevant. We knew the answer: Show these culinary creations with pride and promise to be the same colorful, fun Mellow brand rescuing you from the ultra-sterile lunch landscape.