NOSE IT, SWIRL IT, DRINK IT IN.
It’s hard asking the overcrowded whiskey world to clear out room on the shelf for a new, oddly named bourbon brand. It’s nearly impossible if that bourbon doesn’t clearly stand for something. We loved helping RD1 Spirits out of Lexington, KY tap into that thing and cut through with a unique tone of voice. Taste testing on this one was mandatory.

Embossed RD1 logo on a dark background.
Full page print ad featuring a wooden barrel background, wood block letters, and a headline that reads, "The last thing the world needs is one more bourbon. So we've made four."

RD1 Bourbon Ads

RD1 Bourbon Advertising, Marketing, and Branding

Examples of spirits advertising by Poke The Bear

Best whiskey advertising

Creative bourbon advertising from Dallas-based agency, Poke The Bear

Full page print ad featuring a wooden barrel background, wood block letters, and a headline that reads, "With all due respect to Noah's ark, Babe's bat and Washington's teeth, this may be wood's finest hour."
Full page print ad featuring a wooden barrel background, wood block letters, and a headline that reads, "Lexington's first bourbon barons fought prohibition, looting, and fires. The least we can do is fight "I guess I'll have the usual."
Full page print ad featuring a wooden barrel background, wood block letters, and a headline that reads, "They say the French oak finishing gives our bourbon a certain je ne sais quoi. Which, we hear, is one helluva compliment."
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