REFRESH THE RELATIONSHIP
The #1 home improvement retailer in the world was getting bored with their longtime campaign. We got the call to come shake things up and reinvigorate the entire marketing effort. So we quickly got a firm handle on the category, took the gloves off of the brand, and got downright tactical with DIY-ers. With help from three powerful new words, a new famous VoiceOver, and a new music track that’s now a popular meme, we dropped the hammer – and that iconic orange bucket – on Lowe’s.