Classic campaigns we authored in a past agency life. Many still running. Proud to share.
STIR THE POT
The famous “EAT MOR CHIKIN” campaign has been one of the most successful ad campaigns in fast-food history. The key to it all: How to keep renegade cows who can’t talk or spell (or do much of anything) and the same three words fun, fresh, and relevant. We did it for over ten years. And never had to spell-check.
FUEL THE LOVERS (AND THE HATERS)
Sometimes, we ask a client not to hire us. True story. We told the Southeastern Conference to please not bring us on if they just wanted to follow all of the same, boring conference category rules. Using words like “excellence” and “tradition” or the classic combo “tradition of excellence” accompanied by shots of lab partners in safety goggles. Thankfully, they didn’t. And then we didn’t. We gave the SEC the lightning rod tagline, IT JUST MEANS MORE, that has now reached coast-to-coast fan smacktalk status.
FEED THE FRENZY
The wildly popular gas and convenience store chain was looking for creative that matched its customers’ passion for the brand. We won the business by doing what we do best: carving out a certain voice and attitude that fueled that passion even more.
REFRESH THE RELATIONSHIP
The #1 home improvement retailer in the world was getting bored with their longtime campaign. We got the call to come in and shake things up. We took the gloves off of the brand and got downright tactical with DIY-ers. With help from three powerful new words, LET’S DO THIS, a famous voiceover, and a music track that’s now a popular meme, we dropped the hammer – and that iconic orange bucket – on Lowe’s.
REIGNITE THE FANBASE
When franchise quarterback Michael Vick was jailed for dogfighting and fans stopped coming (or even caring), Falcons owner and Home Depot founder Arthur Blank called us. (Well, he didn’t call us. He had one of his people call us.) We told him directly that his team needed something much more powerful than another season ticket drive. And for the record, we got this guy before Capital One did.
FLIP THE SCRIPT
Let’s face it: Grown men in fruit suits is inherently funny. But updating a goofy advertising classic from the mothballs to have a modern charm and edge? Now that takes some careful crafting (and casting). And an awfully trusting client.
WE GET BORED EASILY
Skepticism. Suspicion. Boredom. These are our secret branding weapons. No matter the project, no matter the problem, we listen harder, dig deeper and call b.s. on all marketing nonsense. Sometimes, we make up words. Sometimes, we weave hard truths into taller tales. But at all times, we care deeply about the more provocative brand story. Gotta grab people’s attention. Starting with our own.
