CRACK THE CODE
The nation’s #1 brand was looking to separate itself from the cutesy bear bottles on the honey aisle. After years of trying — and failing — with bigger agencies, Nature Nate’s went for bold with us. Sometimes, the best answer is right there hiding in plain sight. We took the ingredients “list” and electric orange color straight off of their label and gave the brand a confidently simple, much-needed kick in the personality pants. (In doing so, we’re poking the bear, alright.)