Don’t Go Boring, GO BOWLING: First Campaign from Indie Agency Poke The Bear and GOBOWLING Launches During GOBOWLING Military Bowl
January, 2026
The campaign is based on one sticky, hard truth – you can suck at bowling and still be awesome at bowling – and is a fun reminder of why people love the sport in the first place. The sounds. The look. The counter-culture energy. That let-yourself-go escape hatch that 90% of casual bowlers agree is what makes bowling awesome.
For full article, CLICK HERE.
December, 2025
GOBOWLING Embraces The Joy of Not Being Good
In a marketing landscape obsessed with optimization, offers, and calls to action, a new campaign from Dallas indie agency Poke The Bear and GOBOWLING takes a refreshingly different approach. Titled “Don’t Go Boring, GO BOWLING,” the work leans into one undeniable truth: you can be terrible at bowling and still have an incredible time doing it.
For full article, CLICK HERE.
December, 2025
Poke The Bear Highlights Go Bowling's Mass Appeal
The campaign rolls out across TV, print, digital, and social. It highlights the fun of the game — not an individual's skill set. Or as the spot notes: “It's mischief for the masses.” Additional major media placements across Nascar and other sports and entertainment events are scheduled in 2026.
For full article, CLICK HERE.
New Work: Poke The Bear & GOBOWLING Say “Don’t Go Boring, GO BOWLING”
December, 2025
Dallas indie agency Poke The Bear has teamed up with GOBOWLING, the national marketing arm of the Bowling Proprietors’ Association of America (BPAA), to launch a new national campaign that debuted December 27 during the GOBOWLING Military Bowl. Titled “Don’t Go Boring, GO BOWLING,” the work leans into a simple, sticky truth: you can be terrible at bowling and still have an amazing time doing it.
For full article, CLICK HERE.
December, 2025
Strike! Poke the Bear Wins Go Bowling Creative AOR Account
Dallas agency Poke the Bear has a new account. It's been named creative AOR for Go Bowling, the national marketing arm of the Bowling Proprietors’ Association of America. BPAA estimates 67 million people hit the lanes each year.
For full article, CLICK HERE.
December, 2025
Indie Agency Poke The Bear Wins GOBOWLING Creative Account
Independent agency Poke The Bear has been named the creative agency of record for GO BOWLING, the national marketing arm of the Bowling Proprietors’ Association of America (BPAA).
The new partnership will help to create a marketing campaign to unite 3,400 bowling centers nationwide—from household-name chains to neighborhood favorites—under a single brand platform designed to remind Americans how fun it is to go bowling.
For full article, CLICK HERE.
We spent two minutes with Bill and Todd to learn more about their backgrounds, their creative inspirations and recent work they’ve admired.
For full article, CLICK HERE.
Bill Milkereit and Todd Tucker of Poke the Bear on Learning to Read the Room
December, 2025
A lad realizes he’s been a bit more naughty than nice, which isn’t a great position to be in come Xmas time. To help persuade Santa that he’s deserving of some holiday cheer despite a “rough year,” our youngster taps into the heavy artillery – a treat from See’s.
For full article, CLICK HERE.
Poke The Bear, Director Jorn Threlfall Help Put A Lad In Santa’s Good Graces With Sweet Treats From See’s
November, 2025
November, 2025
The confectionery brand’s holiday campaign features a wily little scamp who realises he's going to have to bribe the big guy on the sleigh if he wants any gifts this year.
For full article, CLICK HERE.
Sucking Up To Santa with See's Candies
November, 2025
See's Candies Breaks Out 'The Good Stuff' For A New Generation
The San Francisco brand is rolling out the platform out for the second year in a row, again working with Dallas agency Poke The Bear. Seven new spots anchor the push across paid social, TV and streaming, mixing holiday ads with fresh evergreen work about classic See’s moments: the get-well box, the overachiever’s hostess gift, the family drowning out life’s noise with peanut brittle crunching
For full article, CLICK HERE.
November, 2025
Building on its debut, the campaign celebrates the brand through the eyes of fans, young and old, who weave See’s into their most cherished holiday and everyday traditions.
For full article, CLICK HERE.
Break Out The Good Stuff
November, 2025
See’s Candies measures nostalgia with modern sensibilities in holiday campaign
The Break Out the Good Stuff campaign, now in its second year, features work developed by Poke The Bear.
For full article, CLICK HERE.
November, 2025
Developed in collaboration with creative agency Poke The Bear, this year’s campaign expands on its debut with an even more robust approach—telling stories through the eyes of See’s fans, young and old, who have made See’s a part of their most cherished holiday — and everyday — traditions.
For full article, CLICK HERE.
Break Out The Good Stuff
Round 2! POKE THE BEAR Continues Sees Candies’ Christmas “Break Out the Good Stuff” Campaign
November, 2025
See’s Candies, the iconic American-made candy brand, is back this holiday season with the second year of its beloved advertising campaign, “Break Out The Good Stuff.”
For full article, CLICK HERE.
November, 2025
In today’s creative news, we have new holiday ads from Crayola, Home Depot and See’s Candies. We also have an artful tattoo project from Fuck Cancer and a splashy “Stranger Things” campaign from KFC U.K.
For full article, CLICK HERE.
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