Embossed version of the Johnsonville Sausage logo on a dark background.

CHANGE THE CONVERSATION
Why keep it angsty when we can all…Keep It Juicy? As divisive as our country has become, Johnsonville decided to take a bold stand: Hey, let’s all turn down the temperature, people. (A reminder for how to come together as well as to cook sausage.) We teamed up with Hold Fast & Co. (Milwaukee) for this total company rebrand. Is it kind of ridiculous for a sausage company to show us all a better way? Yes. But somebody has to.

Effie Awards Trophy in the 2025 Marketing Disruptors Category

Johnsonville Sausage Ads

Examples of Johnsonville Sausage Advertising

Johnsonville Sausage Ads created by Poke The Bear

Johnsonville Sausage TV commercial “Keep It Juicy”

Johsonville Sausage Video Ads

Johsonville Sausage radio ads and digital audio

Photo of a Johnsonville delivery truck with a headline on the side that reads, "Rest areas have grills. Just sayin'." And "Keep It Juicy" logo on the back of truck.
An outdoor board for Johnsonville Sausage featuring a photo of a sausage biscuit and a headline that reads, "Carne Diem." The "Keep It Juicy" logo appears on the right side of the ad.
Advertising poster for Johnsonville Sausage featuring a spoon full of Mac and Cheese and sausage, with a headline that reads, "Keep It Juicy."
New York Times newspaper ad for Johnsonville Sausage featuring the image of a thermometer and a headline that reads, "Inflammatory social posts, combustible clickbait, and our digital dumpster fires.
Gif of Johnsonville Sausage being cooked and served on dishes.
Quote about Poke The Bear by Jamie Schmelzer, Senior Director of Marketing, Johnsonville Sausage Company

SOUTHERN GRILLING CAMPAIGN

WHEN WEBSTER’S WORDS FALL SHORT, WE MAKE UP OUR OWN
When Johnsonville was first named the “Official Sausage of the Southeastern Conference,” they (and agency partner Hold Fast & Co.) found us. The Wisconsin-based favorite needed creative firepower who knew the South, Southern tailgating and SEC fan culture – something quite foreign to their big, flashy New York agency. Our message centered on grilling tongs and the heroic tailgate titans who wield them. We anointed them Tongsmen. Wasn’t a real word. It is now.

Examples of the Johnsonville Sausage Southern grilling campaign named “Calling All Tongsmen”

Black grilling apron with white graphics on it that read, "Grill Like You Got A Pair. Calling All Tungsten."
An image of a phone featuring a Johnsonville Sausage ad with a headline that reads, "Every Tongsman has his day. It's called Saturday. Calling All Tongsmen."
Photo of Johnsonville Meat Bunker in a grocery store. The advertising graphic reads, "Sausage Is No Side Meat."
Photo of a desktop computer featuring the home page of Johnsonville Sausage featuring a headline that reads, "Welcome, Tongsmen." Official SEC Sausage.

Examples of Johnsonville Sausage “Calling All Tongsmen” campaign in radio ads and digital audio ads

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